Choosing the right mascot depends on your usage environment. Here is what to consider:
Place a mascot outside your store to hand out flyers. Interaction rates are 3x higher than a regular staff member.
Don't just use it for games. Use the mascot for morning greeters, exam week encouragement, and fundraising videos.
The Golden Rule: Never Speak.
Mascots rely on pantomime and exaggerated gestures. If you talk, you break the magic.